MasterChef Live attracts an audience passionate about eating, cooking and buying quality food and drink. In it’s third year, MasterChef Live creates a unique opportunity to influence the most switched on food lovers in London. The show offers fantastic retail and sampling opportunities along with building unrivalled brand awareness. Our visitors are young, urban and affluent and are looking to be inspired and find new products to serve at their next dinner party.


-    30,000  lovers of food, drinking and dining out
-    £64K Average Household Income
-    Visitors are 71% AB - 70% female / 30% male

Rates start from £257 per m² excl VAT
Create your own stand and bring your brand to life.

All Stand Packages include website listing and a basic entry in the Show Guide. Stand extras such as extra lighting, furniture and power points can be ordered through approved stand contractors detailed in the exhibitor handbook which will be sent prior to the show.

Many companies ranging from the small producer right through to the big brands and national supermarkets have used the show to effectively promote their products and target this affluent, enthusiastic market.

“I really enjoy selling at MasterChef Live, it’s well organised and the people who come are fantastic, real foodies. I always pick up so many new and wonderful customers.” - Choi Time Teas, MasterChef Live 2010

For more information on how to exhibit please contact:
Emily Phillips
emily.phillips@haymarket.com or call 020 8267 8347

Producers’ Village Stands

£495 – Fixed size of 2m x 2.5m

Within this buzzing area of each of the shows within the portfolio, visitors will find the very best speciality and artisan food and drink from around the world, promoting quality, ethics and provenance. This is the biggest growth area within the BBC Good Food Portfolio and is certainly the most popular area with our visitors. Located within the gallery of Olympia, the Producers' Village is a major feature of the show, showcasing over 100 small speciality producers and retailers.

For more information or to book a Producers’ Village stand speak to:
Katy Truss, Sales & Development Manager
katy.truss@haymarket.com on call 0208 267 8315