MasterChef Live will retain its BBC Good Food Show association continuing our established reputation of delivering high quality and reliable consumer food and drink events.  This winning combination presents your company with the opportunity to be part of the most vibrant and most talked about food and drink show in London. 

The recent airing of Celebrity MasterChef attracted 5.6 million viewers and we very much look forward to welcoming 30,000 of these passionate and affluent food and drink lovers to Olympia this November to discover and buy new culinary products.

Taking part in MasterChef Live gives you a platform to sell, demonstrate, sample and explain your product to interested consumers over an extended time period, which could convert them into a long-term loyal customer.

Key statistics

• Estimated 30,000 visitors for 2011
• £170 average Spend (combined at show and post show spend)
• 71% AB
• £64K average Household Income
• Average age 38
• 70% female
• 30% male
• 74% come to taste and try different foods

Why exhibit at MasterChef LIVE?

* RETAIL to an audience who are ready to spend

* MEET your customers face to face

* LAUNCH new products and test the market

* BUILD a brand new customer database

* SAMPLE your products to a targeted food and drink audience

* SUPPORT your national marketing campaign

* ASSOCIATE your company and brand with the best in the business

* GAIN improved relationships with retailers and industry buyers

To be part of the action call today!

Emily Phillips
Senior Sales Executive
0208 267 8347
emily.phillips@haymarket.com